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Spotlight Communications
 

Spark Issue # 014
February 22, 2006

 
 
   
   
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Spark: The hottest monthly newsletter for the Inner Publicist in all of us. Our original content features PR tips and tricks courtesy of Spotlight Communications, and its Principal and Founder, Tomeeka Farrington.
 
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The Breakfast of Champions

Identifying Your Olympic Leadership Style

Wheaties cereal boxes are some of the hottest sport collectibles on the market today.  After all, a bowl of Wheaties is the breakfast of champions (that’s why your mother wasn’t kidding when she told you to finish it).  At the conclusion of this year’s 2006 Winter Olympic Games, the familiar orange box will once again boast the face of one victorious Olympian.  So in this month’s issue of SPARK, we thought it would be fun to help you identify your own Olympic leadership style.  Therefore, the Spotlight team is posing the question: What would you look like on a Wheaties box? Take our survey below and find out…  
 

If your attitude is similar to Nike’s Just do It Ad campaign…
 
 

You approach challenges like the fearless maverick, skier Bode Miller, and you don’t hesitate to take risks.  In fact, sometimes it looks like you won’t make it to the end, but you never cease to amaze your fans. For your teammates it’s a white knuckle ride, and never boring.  Just remember that some people on your team may not have the same thrill-seeking sense of adventure as you.  Therefore, make sure to turn around and go back when things don’t go as planned.
 
 

If you boast a Leadership Legacy like Michelle Kwan… 

You demonstrate consistent work performance, humble victory and you know how to step down gracefully. While Michelle’s Olympic competitive days are over, she remains one of the most talented and graceful skaters to ever hit the ice.  If you are like Michelle, then your values surrounding leadership undoubtedly remain intact.  You a true leader, who is willing to put your ego aside and step down for the benefit of others. Way to take one for the team!  


If you are a Visionary like speedskater Apolo Ohno…

Congratulations! You always keep your eyes on the gold and you are able to picture your way to success.  Even more impressive, your leadership style is so energizing that the team is always able to adopt your vision like it’s their very own.  Just like Apolo, you are a champion, who regularly visualizes yourself and your team holding the gold medal and you won’t stop until you reach your goals.  
 

If you are Charismatic leader, who soars like the Flying Tomato…

You are a skyrocketing champion and charming leader just like the redhead snowboard sensation Shaun White (appropriately nicknamed ‘The Flying Tomato’).  As a charismatic leader, you gather followers through dint of personality and charm, rather than any form of external power or authority.  You know how to work a room, moving from person to person and making everyone feel important.  Your charisma and dare-devilish nature coupled with your sensibility forms a winning leadership combination. Nice job, Mr. or Ms. Schmooze!

Spotlight News & Updates

 
This month Spotlight is all new! Take a tour and peruse the new website, and while you’re there take the PR survey to find out if your current communications strategy is working for you. Once inside, post a message on our Spotlight Message Board and let us know what you think of the new website.
 

Website Homepage

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Client News & Updates

 

We are now offering our clients a place to post their own news on our website. Make sure to check out our new Client Coverage section, to see how our clients are trailblazers in their industry.  Perhaps you have company or product news that you’d like to see broadcast across radio or television airwaves? Or maybe you want something written up in your target market trade publications? Just bring us your wish-list and we’ll work with you to make your PR dreams a reality.  

 

Client Coverage

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Still not quite sure what type of leader you are? Trying to find new ways to leverage your leadership traits into a successful Public Relations campaign? We can help, contact us at leadership@spotlightcommunications.net

 
     
 

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